Top E-commerce Platforms in the Philippines by Web Traffic

Most-visited retail / marketplace websites in the Philippines by estimated monthly visits (Semrush Traffic Analytics). Third-party estimate — not GMV or order volume.

#	Name	Monthly visits (Sep 2026)	Share	vs prev.
🥇	Shopee shopee.ph	31,790,000	—	new
🥈	Lazada lazada.com.ph	16,550,000	—	new
🥉	AliExpress aliexpress.com	3,090,000	—	new
4	Temu temu.com	3,000,000	—	new
5	eBay ebay.com	1,620,000	—	new
6	SHEIN shein.com	1,410,000	—	new
7	Etsy etsy.com	1,170,000	—	new
8	Datablitz datablitz.com.ph	933,870	—	new
9	Watsons watsons.com.ph	612,730	—	new

🥇

Shopee

new

31,790,000

🥈

Lazada

new

16,550,000

🥉

AliExpress

new

3,090,000

4

Temu

new

3,000,000

5

eBay

new

1,620,000

6

SHEIN

new

1,410,000

7

Etsy

new

1,170,000

8

Datablitz

new

933,870

9

Watsons

new

612,730

• ⚠ Single primary source: Semrush Retail category for Philippines, September 2026. Visit counts are third-party estimates.
• ⚠ Brand-only sites (e.g. samsung.com, nike.com) and non-shopping retail pages in Semrush’s broader Retail list were excluded so this page stays marketplace / shopping-platform focused.
• ⚠ Semrush’s row for Amazon is amazon.co.uk (UK store), so it was removed as not Philippines-relevant. The other rows in Semrush’s public top 20 below Watsons (walmart.com, unsplash.com, etc.) are foreign or non-shopping sites, so this list has 9 entries rather than padding to 10.
• ⚠ TikTok Shop is primarily app traffic and is not represented as a website row in this Semrush Retail table.